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mappingtalents
All services

Web, SEO and visibility

The site has to be found, measured and lead somewhere. We build it and make sure it shows up — in classic search and in the new AI-generated answers alike.

What we do

Web and digital presence

  • Website design and development
  • Landing pages built for conversion
  • E-commerce and online payments
  • Redesign and modernisation of existing sites
  • CMS: WordPress, Webflow, Odoo, Drupal and others
  • Integrations with CRM, forms, booking systems and external tools
  • Performance, security and user experience optimisation

SEO and technical visibility

  • SEO — search engine optimisation
  • Local SEO and Google Business Profile
  • Technical SEO and site structure
  • Keyword research
  • Content strategy
  • Tracking of rankings and organic traffic

AEO and AI-driven search

  • AEO — answer engine optimisation
  • Optimisation for AI assistants and generative search
  • Structured data so the content can be read by machines
  • Content that can be cited in AI-generated answers

Examples from the team's assignments

  • Website and measurement in one build

    The situation
    The company site and the business system lived apart: content in one tool, customer data in another.
    What was done
    Odoo modules for website, CRM, invoicing and marketing were configured and connected with automation flows, including Swedish e-invoicing via Peppol.
    Outcome
    A site where every form lands in the CRM and every invoice follows, with no manual transfer.

    Mapping Talents AB

The assignments above come from the team's CVs — carried out directly or through previous employers. We do not name the clients: we describe the sector and the outcome, not who. Where figures are given, they come from that assignment.

What has stalled on your side?