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mappingtalents
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Data and business intelligence

We turn marketing and business data into something you can decide on. A dashboard nobody opens is not a dashboard.

What we do

Dashboards

  • Custom dashboards
  • Looker Studio
  • Power BI
  • Integration of multiple data sources
  • Automated reporting

Follow-up

  • Marketing and sales KPIs
  • Customer and marketing analytics
  • Attribution and campaign performance
  • Reporting you can hand to the leadership team

Examples from the team's assignments

  • Data pipelines between systems that did not talk

    The situation
    Data sat scattered across applications, databases and external APIs.
    What was done
    Data integration pipelines were built with Airflow for reliable flows, with storage in Supabase and PostgreSQL for analytics, CRM and automated reporting.
    Outcome
    Reporting could be automated instead of compiled by hand.

    Mapping Talents AB

  • Executive reporting for a Nordic service line

    The situation
    Leadership lacked an overview of resources and delivery in a line of over 800 people.
    What was done
    Reports and performance dashboards were produced to track KPIs and support decisions.
    Outcome
    System usability went from 61% to 96% after the rework.

    Global consultancy, Nordics

The assignments above come from the team's CVs — carried out directly or through previous employers. We do not name the clients: we describe the sector and the outcome, not who. Where figures are given, they come from that assignment.

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