Matomo

Matomo is the open alternative to Google Analytics, where you keep control of your data. We have worked with it in Sweden for over ten years — including training public authorities, through a previous employer.

Examples from the team's assignments

• Matomo training for Swedish public authorities

  The situation

  Large authorities needed to run Matomo themselves, not bring in a consultant every time a question came up.

  What was done

  Acting as Matomo instructor in close collaboration with the clients, training their own teams. GDPR compliance and accessibility (A11Y) secured in the projects.

  Outcome

  The authorities' own teams could carry the analytics forward themselves.

  Government agencies — via a previous employer, 2019–2022

• Agency with nationwide reach

  The situation

  An authority whose content reaches the whole population, where visitor privacy weighs more than richness of detail in the statistics.

  What was done

  Matomo set up for measurement in an environment where the data must not leave the authority's control.

  Government agency

• Global industrial group

  The situation

  A group operating in many countries needs measurement that can be compared across markets.

  What was done

  Matomo implemented and configured for follow-up across several markets.

  Global industrial group

• Electricity grid operator

  The situation

  Critical infrastructure whose customers mainly look for outage information and cases, not products.

  What was done

  Matomo for following information and case journeys, with a privacy-first configuration.

  Electricity grid operator

• E-commerce

  The situation

  A webshop needs to see the whole way from product view to purchase — without handing its customer data to another company.

  What was done

  Matomo with e-commerce tracking and follow-up of the purchase flow.

  E-commerce

The assignments above come from the team's CVs — carried out directly or through previous employers. We do not name the clients: we describe the sector and the outcome, not who. Where figures are given, they come from that assignment.

Common questions

What is Matomo?

A privacy-focused alternative to Google Analytics that puts you in full control of your data.

Can you migrate us from Google Analytics?

Yes. We handle migration including historical data transfer and tag implementation.

Do you offer support after setup?

Yes. We provide ongoing support packages and ad-hoc help when needed.

Is Matomo right for the public sector or healthcare?

Yes. Matomo is used by governments and privacy-sensitive industries thanks to strong data protection and the option to run it on your own infrastructure.