Insights
We write when we have something to say, not to a schedule. Three pieces so far — on AI, measurement and how people actually use what we build.
- AI and risk
- Measurement that holds
- GEO and visibility
- Self-hosted models
Earlier pieces
How to prepare your company for generative AI search
Short answer: companies that write clearly, in structure and in a conversational way show up better in AI-generated answers. Models prefer information that is easy to understand, easy to verify and easy to quote.
From static websites to conversational knowledge
We are no longer only searching for information — we have started talking to it. The shift is technical, behavioural and strategic, and it is moving faster than many organisations are ready for.
Start here
What has stalled on your side?
Tell us briefly where things stand and we will come back with a clear next step. No obligations.