All services
Web analytics and tracking
The infrastructure that makes campaigns measurable. Most teams have an analytics tool; fewer have numbers they dare to decide on.
What we do
Platforms
- Google Analytics 4
- Matomo
- Piwik PRO
- Adobe Analytics
Implementation
- Tag manager setup and configuration
- Google Tag Manager
- Server-side tracking
- Conversion tracking
- Event tracking
- Cross-domain tracking
- E-commerce tracking
- Data layer implementation and audit
Consent and compliance
- Consent Mode v2
- A consent banner where declining is as easy as accepting
- No marketing tag loads before consent
- Documentation that holds up under review
Examples from the team's assignments
Lead tracking in authenticated flows
- The situation
- Large parts of the customer journey sit behind login, where ordinary tracking loses context and leads are hard to follow through to the deal.
- What was done
- Advanced tracking and analytics work optimising lead tracking and privacy-adapted data collection, plus user journey flow charts.
- Outcome
- The journey could be followed end to end, with data collection matched to the regulations.
Fintech, Sweden
The assignments above come from the team's CVs — carried out directly or through previous employers. We do not name the clients: we describe the sector and the outcome, not who. Where figures are given, they come from that assignment.