All services
Conversion and advertising
We are not satisfied with traffic. The work is turning that traffic into customers — and being able to show which krona produced what.
What we do
Advertising
- Google Ads
- Meta Ads — Facebook and Instagram
- LinkedIn Ads
- Conversion configuration
- Remarketing and retargeting
- Audience building and segmentation
- Campaign optimisation and follow-up
- Integration between campaigns, analytics and CRM
Conversion rate optimisation
- User behaviour analysis
- Customer journey analysis
- Funnel analysis
- A/B testing
- Landing page optimisation
- Heatmaps and session recordings
- Identifying drop-off points
- Form and checkout optimisation
- Experimentation and measurement of results
Examples from the team's assignments
Automated lead nurturing
- The situation
- Leads came in but were followed up manually and unevenly.
- What was done
- Marketing and automation flows were built with Odoo, AWS SES and custom scripts, with email automation for structured quotes and notifications.
- Outcome
- Follow-up became systematic instead of depending on who had time.
Mapping Talents AB
The assignments above come from the team's CVs — carried out directly or through previous employers. We do not name the clients: we describe the sector and the outcome, not who. Where figures are given, they come from that assignment.